For more than 15 years we have been at the forefront of Responsible Retailing Issues

In 2008 we conducted the world's largest consumer poll on Food Ethics. 100,000 members gave us their backing and we launched our Food Ethical Policy.


All our toilet rolls are FSC accredited – meaning we are helping to protect the world's rainforests.

Food quality, diet and health

We believe our customers should have access to high quality food that is produced and marketed in a way that they can trust.

Ethical trading

We are the UK's leading supermarket supporter of Fairtrade.


We are proud to be seen as the local retailer and a familiar face that shoppers know they can trust.