We believe everyone should be treated fairly throughout our supply chain, from tea farmers in Kenya to wine grape pickers in Argentina. That’s why we have proudly supported the development of Fairtrade since the Fairtrade Mark launched all the way back in 1994.
From selling the UK’s first Fairtrade bananas and the world’s very first own-brand product with the FAIRTRADE Mark, through to making entire own-brand categories Fairtrade (including chocolate, sugar, coffee, tea, hot chocolate, bananas, roses, wine and even cotton wool).
We want to make Fairtrade products accessible to everyone, by offering a good range of products at fair prices, which is why we work hard to stock as many products we can in every store.
In more recent years we have extended our reach even further, with our own ‘beyond Fairtrade’ programme, which has provided additional support to farmers, co-operatives and producer associations across Africa, Latin America and the Caribbean. Since 2009, more than 250,000 people have benefited from 16 projects, including the creation of tea co-ops, technical colleges and schools.
We have seen the continued impact of Fairtrade on the people who supply us, but Fairtrade alone is often not enough. That’s why we have long gone ‘beyond Fairtrade’ by investing in our own projects with many of our producers. So to add to all the great things that Fairtrade has been doing, Co-op too has been providing communities with basics such as clean water electricity, education and decent housing.