And we have a great history in leading the way with Fairtrade. From selling the UK’s first Fairtrade bananas and the world’s very first own-brand product with the FAIRTRADE Mark, through to making entire own-brand categories Fairtrade (including sugar, tea, hot chocolate, bananas, roses, winter blueberries and even cotton wool!).
In more recent years we have extended our reach further still, with our own ‘beyond Fairtrade’ programme, which has provided additional support to farmers, co-operatives and producer associations across Africa, Latin America and the Caribbean. Since 2009, more than 250,000 people have benefited from 16 projects, including the creation of tea co-ops, technical colleges and schools.
We are proud to have a shop in every postal address in the UK and, through our work, we continue to make Fairtrade products accessible to everyone, by offering a good range of products at fair prices. Through Membership campaigning and events, we are able to educate and inform communities about Fairtrade.
we launched the world's first own
brand Fairtrade product
We are the world's
seller of Fairtrade wines
We sell more Fairtrade
products in more stores than
any other supermarket!