You’ll find our support of the Love Food Hate Waste campaign through in-store messages, till screen and radio advertisements, and DJ links on the in-store radio. You can also pick up our free in-store magazine where we have regular articles about reducing food waste, plus there's a page at the back of each issue that gives tips on using up ingredients from the recipes.
Around half of all food waste happens in the home, and, most shockingly, one third of all food purchased is thrown away. The main reasons for this waste are simple: cooking too much, not understanding dates, and incorrect storage. You'll find new labels on our packaging with information to help avoid such waste.
Our loose produce bags now give storage instructions for all the produce we sell. This is a first in the UK. And we've now extended this clear labelling to other ranges, making it easier for you to get the most out of your food. This includes:
We are proud supporters of Love Food Hate Waste
Top tips on our packaging also help you get the most of your food.
In addition, we are also making it easier for you to cook the right amount of staples such as rice and pasta, to avoid any ending up in the bin. On the back of packets you'll find clear information about the average adult portion size and there are even portion indications, making it really easy to cook the correct amount – you don't even need scales!