about green dot

What is the green dot?

you might have noticed lots of green dots appearing around our stores and on a wide range of our products. But what do they mean?

Well they're simply there to highlight all our healthier options and inform you of their nutritional benefits, which are based on the best dietary guidelines.



find a green dot and you've found a healthier option. Simple really.


low fat

This is found on foods that contain 3g of fat or less per 100g

50% less fat

This is found on foods where fat has been reduced by at least 50% compared to standard product

high fibre

This is found on foods that contain 6g of fibre or more per 100g

low in saturated fat

This is found on foods that contain 1.5g of saturated fat or less per 100g

spot the dot

You'll find the green dot on lots of tasty products around the store. Look out for our healthier options next time you're in store!


examples of healthier choices labels - 50% less fat, 1 of your 5-a-day, source of omega 3

traffic light labelling

The green dot is in addition to our traffic light labelling system, which provides key nutritional infomation at a glance. We use traffic light colours to indicate levels of fat, saturated fat, sugars and salt in a particular product, to help you get a better balance.


Red means High indicating the food is high in fat, sugars or salt. It's fine to eat occasionally or as a treat, but think about how often you choose it and how much of it you eat.


Amber means Medium, making it an OK choice. Although going green is even better.


Green means it's Low which makes it a healthier option.


healthy recipes

Impress your friends and family and cook up a healthy treat.
See healthy recipes