- All the milk used in our yoghurts and Irresistible ice cream is 100% British
- Our British outdoor pigs are free to roam in small social groups
- Our Hereford and Aberdeen Angus cattle are grass-fed, giving the meat a better flavour
We know you care about where your food comes from. We care too. That’s why British food has pride of place on our shelves. From fresh beef, chicken and pork to the meat we use in our chilled ready meals – it’s all British.
And from May 2017, we’ll be the first grocer to exclusively sell British bacon. We work with over 2,500 British farmers we know and trust to provide you with high quality food. Because every single mouthful is important.
All our fresh beef is 100% British. 60 carefully selected farmers produce our Irresistible range of beef, which uses the finest native British beef breeds – Hereford and Aberdeen Angus. This beef is naturally marbled and full of flavour. Which means it’s perfect for everything from your Sunday roast to a cottage pie.
All the fresh chicken we sell in our stores is British and we make sure all birds are reared to good welfare standards. We make sure the chickens have access to straw bales and natural daylight through windows.
Anthony Robinson, one of our pork farmers, produces RSPCA assured pork for our Irresistible range. Anthony really focuses on animal welfare and on his farm he keeps breeding sows outdoors for their whole lives, and all the farm’s piglets are born in an outdoor environment.